We don’t shop the way we used to. You can purchase just about anything from anywhere. Just use whatever device you have to link to the Internet and your worldwide shopping mall is open. Even homebuying has changed. A builder’s website is a virtual model home and showroom, so it better be a good reflection of the business. This week, we launched a full makeover and invite you to look inside Homes By Taber’s new website.
You may (or may not) be surprised that we have homebuyers who have actually purchased a home without ever setting foot in our physical model home. They currently live outside of Oklahoma—and even outside of the U.S.—and need to make choices based on our online presence. We had these buyers in mind when revamping the Homes By Taber website. It had to be so informative and user-friendly that someone could comfortably decide to buy a home and then choose which one to buy or build.
Our Marketing Director, Lindsay Haltom, spearheaded the website makeover, and it was a very personal experience for her and the rest of the team. She works with the online marketing tools every day and watches how our visitors use it. What do they experience? What could be better for them?
“Every day, we work to increase our customer experience. Our website is a living/breathing thing that is constantly being updated and refreshed to reflect what’s happening here and now,” Lindsay explained, “but there comes a time when adding on features doesn’t make sense and it’s just simply time to create a new one.”
Homes By Taber went back to the company that built the previous website, Builder Designs, and worked closely with their website development group to turn a successful website into something even greater.
The new site is faster than before, which says a lot, because there wasn’t any noticeable lag time previously. Yet, technology advances. Data speeds increase. And it’s important to keep pace with change.
Mobile users, in particular will experience the lightning speed of our new site. With so many people using their smartphones and tablets to browse listings, the mobile-friendliness of a website is more critical than ever. Pages need to upload faster and fit the reduced screen size. See for yourself!
Choose your options
Homes By Taber’s new website will allow prospective buyers to get creative. Before WE build your home, YOU try your hand at it! Our interactive floor plans let you choose from the many options available. Click on the plan you want and then the options. Add a mud bench, bonus room, windows, half bath, and even more square footage. Play with exterior color selections by clicking through color schemes. You’ll see your home evolve as you explore all the possibilities.
A video view
If a picture tells a thousand words, then imagine what a video will say. You can find out by browsing our video gallery. From interactive virtual tours to how-to’s, product demos, and explanations of specific features (like the air filtration system and tankless water heater), this collection of videos is must-see viewing for any homebuyer.
Whenever you come back to HomesByTaber.com, you’ll find something new. Our site is not a set-it-and-forget-it proposition. With so much happening here, we want you to share the energy, creativity, and excitement that is part of the Homes By Taber experience. We’ll continue to post updates, new photos and videos, and information that will help you enjoy the journey along the path to homeownership.
We haven’t designed our new website to just sell homes. We’ve created it to make it easier for you to make the right choices for a very important investment in your life. You’re in control and we’re simply giving you the tools to feel great about your new home. Of course, we’re here and ready to talk when you are!
About Homes By Taber
Homes By Taber, a local homebuilder in the Oklahoma City metro area, offers new, energy-efficient homes starting at 1,500 square feet of indoor living space and going up to 3,350 square feet of indoor living space. Prices for these new single-family homes start below $200,000 and go up to the mid $500,000 range. Homes By Taber was founded in 2000 by Taber LeBlanc. We currently build in 15 different locations with new homes for sale in the OKC metropolitan area.