OKC homebuilder selected from national group.
OKLAHOMA CITY, OK—February 13. 2019—The International Builders Show is the National Association of Home Builders’ annual extravaganza. The three-day show welcomes more than 80,000 industry professionals from around the world. This year’s event will share a digital marketing feat from Homes By Taber.
The Oklahoma City homebuilder is launching a new website that impressed the show’s organizers so much that they asked to feature it at IBS. Homes By Taber was selected from hundreds of builders that have redesigned, refreshed, or revamped their website in the past year. The website will be available to view at the NAHB exhibit at the Las Vegas show.
Taber LeBlanc, founder and president of the company that bears his name, said his goal with the website was to create a total user experience for homebuyers, one that would make it easy for them to experience every aspect.
“Buying a new construction home is more than picking a floor plan and the details,” LeBlanc explains. “We want our website to not only educate our buyers, but also provide a fun and interactive experience. For many buyers, this is their first time going through the building process. It all starts when they visit a builder’s website. Our goal is to make that introduction as informative and inviting as possible.”
As the first introduction to a builder, LeBlanc added that a website is critical. The website is like a virtual open house, where visitors can browse and learn on their own time.
Homes By Taber partnered with Builder Designs, a Kansas City-based digital marketing firm that focuses solely on the homebuilding industry. Lindsay Haltom, Taber’s Director of Marketing, spearheaded the makeover. She said that although their previous website was great, she was always vigilant about opportunities for improvement.
“There’s nothing static about online marketing. If you stand still, you’re falling behind. Customers want to see that you’re active and excited about what you do, and we are.”
Haltom says key features of the new website include an Online Learning Center, with a variety of resources the explain the building process, energy efficient building, quality construction techniques to look for, like structural integrity that starts with the home’s foundation.
“Lots of builder have beautiful photos of the homes they build, the ‘wow’ factor,” Haltom says, “but we think it’s even more important to understand the ‘how’ factor. The details set Homes by Taber apart and we want our buyers to experience that, starting with a user-friendly website.” Haltom goes on to explain that everything in the new site is to bring home shoppers a familiar experience, using features similar to social media in an easy to navigate site.
Homes By Taber’s new site also makes it easy to work with interactive floor plans to customize a design and view virtual tours to walk through the home without leaving your own. Using Matterport cameras, the builder enables the site visitors to move from room to room, zooming in on details, going up and down the stairs and turning around to view every angle of an area. This approach gives a more realistic view than photos.
“Whether a homebuyer is relocating to the Oklahoma City area or just moving a few blocks over, the experience should give them all the fun, excitement, and confidence they deserve through their homebuying process,” says LeBlanc.
Homes by Taber’s new site should officially launch next week.
The International Builders Show takes place in Las Vegas from February 19 to 21, 2019. For more information, visit www.buildersshow.com. To learn more about Homes By Taber, contact Lindsay Haltom at (405) 509-0670 or visit www.homesbytaber.com.
About Homes By Taber
Homes By Taber, a local homebuilder in the Oklahoma City metro area, offers new, energy-efficient homes starting at 1,500 square feet of indoor living space and going up to 3,350 square feet of indoor living space. Prices for these new single-family homes start below $200,000 and go up to the mid $500,000 range. Homes By Taber was founded in 2000 by Taber LeBlanc. We currently build in 15 different locations with new homes for sale in the OKC metro area.